Independently Owned & operated by Craig Anderson, Dane Reynolds and Austyn Gillette. Former is an apparel & media company for those who prefer to defy normality, corporate idiosyncrasies, industry traditions, and predictability. Skate & surf don’t need to live in isolation. They’re two parts of one. It’s who we are. It’s how we want to do it. This is not a simulation. We are a reaction to tradition. Rider owned and operated. Welcome To Former.